Keyword Analysis Module

The first critical step in any successful search engine optimization project or pay-per-click program is to perform an exhaustive keyword phrase analysis. This part of the project is the foundation for all online search marketing and it must not be overlooked.

The average keyword research project generates between 200 and 5,000 keyword phrases. Before the creation of the AspireKeywords module, it was very difficult to compile and organize this data, which comes from multiple sources, and to create useful dynamic reports to make critical online marketing decisions.

The AspireKeywords module allows you to consolidate all of your keyword phrases along with vital statistics, such as how many people search for a given phrase each month, how competitive the phrase is, and how much people are bidding for the phrase. The system also allows you to import and export the keyword phrases and statistics.

AspireKeywords dynamically creates a global search index based on the input statistics from both Google and Word Tracker. This index allows you to easily see which keyword phrases real people are searching for each month. Such valuable information is a key factor in determining what phrases you should target for your search engine optimization program.

With the following features and benefits, AspireKeywords is the ideal candidate to help you plan effective online campaigns with the right keywords to attract as many users to your website as possible:

Import Functionality:

Personal Imports
The system allows you to import your own lists of keywords from a text file ( with one keyword phrase per line).

Google Imports
Keywords can be imported directly from Google along with key statistics that the search engine has compiled, such as:

• Estimated high/low clicks per day
• Estimated high/low pay-per-click cost for first position in the search results list

Word Tracker Imports
Keywords can be imported from Word Tracker, along with vital statistics that the program has compiled, such as:

• Actual searches for the last 100 days
• Estimated global search volume

Comprehensive Administration:

Keyword Consolidation
All imported keywords are systematically stored in an accessible database, arranged by specific categories.

Competitor Site StatisticsStatistics on the success of competitor sites is effectively organized into a complete database that facilitates comparisons with your own site's statistics.

Customizable Setup
The system gives you full control over the module's setup, allowing you to determine various settings, such as the following:

• Competitor sites to track and record statistics on
• Search engines to include keywords and statistics from (Google, Yahoo, etc.)
• Types of sites to track (informational, competitor, etc.)

Integration with the AspireSoft System:

Page-Specific Meta Data
Based on the information gathered within the AspireKeywords module, you can tailor effective, search-engine-optimized meta data for each of your site's individual pages within the AspireCMS module, in order to increase traffic to your website.

Product Sales Enhancement
With the information gathered in the AspireKeywords module, you can determine effective, search-engine-optimized meta data for each of your company's products in the AspireCommerce module, so that more people will be exposed to them when using online search engines.