According to a new study released by comScore, more European mobile phone users are being drawn into using the mobile web. Many new adopters of mobile Internet usage are utilizing social networking websites.
New York Times columnist Thomas Friedman introduced the idea of "triple convergence" to explain how technological advances work their way into the mainstream. The concept can be applied to e-marketing, which takes advantage of technology but hasn't yet hit the point of triple convergence.
While online shopping dipped 3 percent this past holiday season, some e-tailers experienced greater growth than their offline counterparts which proves ecommerce has cemented itself as a viable channel, according to a study released today.
Someone recently asked me how he knows whether to use shopping cart software or a full-blown content management system for a Web site. Does it depend on how large your site is? Does it depend on what kind of content you have? And, most importantly, which one is better for search marketing? These are good questions, so they deserve good answers.
Not only do SaaS buyers avoid an upfront software license fee, but they also avoid the upfront cost of investing in infrastructure and associated testing and employee resource costs since the SaaS provider assumes those costs. While the SaaS model does offload some risk to the provider, this also means that firms are giving up a degree of control.